ICC Belfast

Marketing Assistant

Location: ICC Belfast | Waterfront Hall
Contract: Fixed term (12-month university or higher education placement commencing July 2023)
Closing Date: Tuesday 21 February at 5pm
Reference: BWUH0127

ROLE SUMMARY

This is a unique opportunity to gain experience across the B2B and B2C marketing operations. Post holders will spend a period of six months working on Entertainments Marketing, before switching to Conference Marketing or vice versa.

The Conference Marketing role will support on the execution of ICC Belfast’s B2B marketing campaigns to maximise the potential of the company’s business events offering.

The Entertainments Marketing role will support on the execution of B2C marketing campaigns across the Waterfront Hall and Ulster Hall brands to maximise the potential of the company’s entertainment offering.

Both roles will support with the successful delivery of an annual internal communications and employee engagement plan.

KEY DUTIES

  • Using excellent copywriting skills plan, create and produce content including web
    content, blogs, press releases, client testimonials, presentations and graphical assets
    that complement the venues’ unique value propositions and key messages.
  • Working with the wider team, contribute to digital marketing campaigns and plan,
    manage and evaluate organic social media content.
  • Website responsibilities include content creation for SEO, keyword research and
    analysis and web page builds and ongoing site maintenance within Craft CMS.
  • Support in the production and distribution of various online and offline marketing
    material including coordinating delivery and display of printed materials on behalf of
    promoters.
  • Collaborate with external agency partners, preparing oral and written public relations, graphic design, photography and videography briefs as required.
  • Research and analyse market trends, including conducting primary and secondary
    market research and keeping up to date with the latest developments within the live
    entertainment and business event industries.
  • Ensure brand guidelines are adhered to both externally and internally, ensuring
    correct representation of the ICC Belfast, Waterfront Hall and Ulster Hall brands.
  • Support in the development of email marketing campaigns to include writing,
    designing, and evaluating campaigns using Prospect2 Marketing Automation
    software.
  • Maintain and contribute to CRM and marketing databases as required including data
    segmentation and creation of prospect lists.
  • Working as part of a cross-functional team, support on a wide range of internal
    communications and team wellness activities.
  • Provide marketing administration support including purchase orders/expenditure and
    meeting minutes.
  • Undertake such other relevant duties as may from time to time be required.

PERSON SPECIFICATION

Competencies

Applicants must be able to demonstrate evidence of the following competencies which may be tested via assessment or interview:

Communication skills: exceptional written communication skills are vital to this role. Applicants must possess a flair for devising clear, creative and compelling content that is appropriate for the platform from which it will be published. Effective oral communication skills are also required to build positive working relationships with colleagues, representatives of other departments and external stakeholders

Organisational skills: an organised and conscientious approach with exceptional attention to detail as well as an ability to independently manage workloads and tasks

Information technology skills: the ability to use Microsoft packages as well as all main
social media and content creation platforms

Essential criteria

Working towards a degree in a relevant discipline such as Communications, Adverting and Marketing, Communication Management and Public Relations, etc.

  • Sound knowledge of Microsoft Office packages.

Desirable criteria

Six months relevant experience of;

  • Creative copywriting and/or social media content production
  • Conducting research and compiling relevant reports
  • Working in a busy office environment

Personal attributes

We are looking for two driven, creative and organised individuals with a passion for delivering world-class live entertainment and business events to Belfast.

Shortlisting criteria

BWUH Ltd. reserves the right to shortlist only those applicants who have demonstrated the appropriate level of experience as noted in the Job Description. BWUH Ltd. treats personal data collected during the recruitment process in accordance with the organisations data protection policy. Information about how your data is used and the basis for processing your data is provided in the BWUH Ltd applicants’ privacy notice, a copy of which is available on our website.

How to apply

To apply for this post, please send your CV, a covering letter detailing how you meet the essential criteria and what you would hope to achieve in your placement year with ICC Belfast | Waterfront Hall | Ulster Hall and monitoring form:

by email to: [email protected]

or

by post to; HR Team, Waterfront Hall, 2 Lanyon Place, Belfast. BT1 3WH

The deadline for applications is Tuesday 21 February at 5pm.

The applicant should highlight on their CV industry specific qualifications, certificates and experience as well as educational achievements.

Please note that it is the applicants’ responsibility to ensure that their CV, covering letter and Monitoring Form are submitted by this closing date and time. Any offer of employment is subject to the receipt of proof of eligibility to work in the UK and proof of any required qualifications.

Short-listing, testing and interview dates
It is envisaged that interviews will be held week commencing Monday 27 February. BWUH Ltd. will make all reasonable efforts to accommodate applicants who are unavailable on the specified interview date, but it is under no obligation to do so.

Requiring Reasonable Adjustments Section
We encourage any applicants with a disability to contact us to discuss reasonable adjustments, the intention of which is to enable full participation in the application and selection process.

If you want to contact us to discuss reasonable adjustments, please call us on 07585888240 or [email protected]

Guaranteed Interview Schemes
We welcome applications from people with disabilities and operate a Guaranteed Interview Scheme. This means if you have a disability, and you apply and meet the essential criteria for one of our positions, we will consider your application under this scheme and guarantee you an interview.

Your application will be considered like all others, by measuring it against the essential criteria as set out in the employee specification but any short-listing or desirable criteria will not be applied to you.


Useful Documents and Links

Venue Enquiry Form