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ICC Belfast | Waterfront Hall | Ulster Hall launches JAM Card Programme

Posted 14th Sep, 2022

Broghán Donnelly Marketing Assistant

ICC Belfast, Belfast’s only purpose-built convention centre, has launched a partnership with the JAM Card programme.

JAM Card Partnership
Pictured L-R are Clare McCann, HR Business Partner Iain Bell, Director of Finance, Risk and Corporate Services and Nicola Tipping, NOW Group Business Development Manager.

ICC Belfast, Belfast’s only purpose-built convention centre, has launched a partnership with the  JAM Card programme. JAM, which stands for Just A Minute, is a concept developed by social enterprise NOW Group, that supports customers to communicate their accessibility needs discreetly. 

The announcement follows several accessibility enhancements at ICC Belfast to support increased participation and deliver on its values as a venue that celebrates diversity and champions inclusivity.

With over 80% of team members across all venues now JAM Card trained, ICC Belfast recognise the importance of supporting patrons with hidden disabilities and communication barriers, with the JAM Card partnership allowing team members to be better equipped to provide a more inclusive space and service for customers. 

With 1 in 5 people in Northern Ireland living with a disability, this is just one of the measures that ICC Belfast is taking to become a more accessible venue for customers. 

With the recently installed Changing Places facility to aid customers with severe disabilities as well as the Social Narrative Accessibility Video that guides patrons throughout the venue, allowing them to become familiar with their surroundings before they arrive, enhancements are ongoing at ICC Belfast to ensure accessibility is integrated across all venues and events. 

If you want to find out more about the Jam Card programme and the work they do to promote accessibility, click here.



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