ICC Belfast Digital Signage and Branding Guidance

Digital signage screens are located throughout the venue including outside meeting rooms and event spaces. These landscape-format displays provide a clear and professional method of communicating key event details to delegates.

The screens can display the event name, logo and a brief description. Organisers may also supply bespoke artwork to achieve a more customised or branded look.

• All artwork must adhere to the technical specifications and terms and conditions outlined in this document and be submitted no later than 10 working days prior to the event.
• Content must be provided to ICC Belfast clearly indicating the relevant dates, times and screen locations (detailed below)
• One static image (e.g. logo) can be displayed on the digital signage outside the contracted spaces as included in the room hire. Any graphic transition will incur an additional charge for programming
• All submitted content must be final and approved for upload. Changes requested after scheduling within the Digital Signage Management System may be subject to a fee.
• For further details or assistance, please contact your ICC Belfast Production Manager / Event Manager.

Accepted File Formats

• Video mp4
• Static images .jpg or .png

Specifications

• Aspect ratio 16:9
• Dimensions 1920 (w) pixels x 1080 (h) pixels
• Video duration maximum 60 seconds

Terms & Conditions

The following terms and conditions govern the use of digital signage and branding opportunities at ICC Belfast. They are designed to ensure that all content displayed across the venue’s digital screens and branding spaces aligns with ICC Belfast’s brand standards, enhances the visitor experience, and operates within the venue’s operational and regulatory requirements. By submitting content for display, event organisers agree to comply with these Terms & Conditions in full.

Content/Artwork Design And Production

• All signage content is subject to review by ICC Belfast to ensure compliance with the standards set out in this document.
• ICC Belfast’s logo may only be used with prior approval from ICC Belfast before any materials are produced.
• Advertising or the display of political messages is prohibited.

Content/Artwork Delivery

• Content must be submitted at least 10 business days before the event begins.
• All content provided to ICC Belfast must be final and ready for upload; any revisions requested after it has been scheduled in the Digital Signage Management System will result in an additional charge.
• Content must be delivered in the required file formats and specified dimensions/resolution; alternative formats will not be accepted.

Digital Signage and Branding

This section outlines the purpose, requirements, and approval process for digital signage and branding at ICC Belfast, ensuring all content enhances the venue, communicates event information effectively, and complies with relevant standards and regulations. Digital Signage and Branding should:

• Enhance ICC Belfast’s visual appeal, décor, brand identity, and overall visitor experience.
• Contribute to a strong sense of arrival and place.
• Support event promotion by sharing information about cultural, community, sporting, recreational, or tourism-related events, festivals, or major activities.
• Avoid the use of tactical messaging.
• All digital signage content will be reviewed and any changes required will be flagged by your Production Manager / Event Manager
• Artwork must adhere to the following requirements:
  • Content may not include material that is obscene, offensive, obnoxious, derogatory, or defamatory.
  • Advertising or promotion of political messages is strictly prohibited.
  • All content provided to ICC Belfast for digital signage must comply with Belfast City Council SPG on Advertising and Signage.

Approval And Availability

• Event signage and branding are subject to both availability and ICC Belfast approval.
• ICC Belfast will review each application, taking into account factors such as event activities and potential conflicts within the venue.
• Reasonable efforts will be made to accommodate shared digital signage time through consultation; however, this is dependent on availability and cannot be guaranteed. If signage capacity is fully booked, alternative solutions may be considered at ICC Belfast’s discretion, but no representation, guarantee, or warranty is provided regarding signage provision.
• Event signage may only be displayed for the duration of the event tenancy, from the start date to the end date (or as otherwise agreed).
• ICC Belfast makes no guarantee - either explicitly or implicitly - that it will be able to resolve any disputes or conflicts related to digital signage content, scheduling, or display.

Screen Locations