Voting is now open for the M&IT Awards 2021, the event industry’s biggest and most prestigious recognition programme and ICC Belfast would love to be named as the winner in the Best UK conference centre category.
When faced with a global pandemic earlier this year, we found ourselves navigating our way in an industry that was completely disrupted to an unprecedented level. However, we have dedicated this time to business preparedness and building back better. When the time is right, we will be galvanised to play our part in kickstarting business across Belfast and Northern Ireland to benefit everyone – socially, culturally and economically.
We know the competition is stiff and lots of our counterparts will be vying for the coveted title, so we’ve compiled the top 5 reasons why we think ICC Belfast deserves your vote:
1. New innovative event solutions
In June 2020 we launched the purpose-built Hybrid Studio. Our latest innovation offers organisers the flexibility of hosting guests both in-house and virtually, as well as the ability to communicate key messages via a branded platform. Since June we have hosted conferences, product launches and award ceremonies, which have been broadcast in 92 countries worldwide. Delivering world-class events that are hybrid by design and at which every delegate has a multi-sensory experience that is truly unique to Belfast is the team’s goal for these next few months as the industry shows early signs of recovery.
2. We’re at the heart of the city
When we can welcome delegates to Belfast again, our ideal location at the heart of the city centre means you’re choosing to give your delegates a citywide event experience like no other. What’s more is that our HP Aruba wireless infrastructure operates throughout the venue and can support up to 5,000 simultaneous users with multiple devices meaning exhibitors, delegates and conference organisers can always stay connected when on site.
3. Our experienced and ambitious team
Our team strive to deliver an experience, not just another conference by working hand in hand with clients to create connected relationships that last and in which they adopt the role of trusted advisor to help profile the city of Belfast and the venue as the ideal location for their next world-class event. As a multi-disciplinary team across technical production, event management, business development and hospitality, along with our ‘one team’ approach, we inherit your KPIs as our own and strategically respond to your objectives and requests to ensure a unique and seamless conference experience.
4. Creating emotional connections
At ICC Belfast we are in the business of creating emotionally fuelled events, driving customer experience is the key to satisfaction. Everyone stands to benefit when an emotional connection is created by making delegates feel like they ‘belong’, can have ‘confidence in the future’ and as though they are able to ‘succeed in life’. Through virtual and live events and a strong social programme, created with the help of our partners in Visit Belfast, we can ensure your event objectives are fulfilled. The benefits of this approach include increased delegate engagement, innovation and collaboration as well as boosting the reputation and profile of the organisation and event.
5. Digital marketing expertise – targeting delegates and building an online presence
Whether our clients want to increase delegate numbers, enhance their sponsorship offering or grow their exhibition space, we have the ability to make it happen. Our marketing experts work hand in glove with the client to ensure objectives are met, because when they win, we win, and the city of Belfast wins too. We do this by delivering digital first campaigns to demonstrate not only the value in attending the conference but also to showcase the best of Belfast and what delegates can enjoy during their stay. In 2019, we partnered with BAPEN to create an integrated campaign to make Belfast their best event yet. The results were fantastic, with a 25% increase in registrations, 1.9 million impressions and 91% increase in pageviews.