Product Launch Venue

A successful product launch demands more than just a great product - it requires a venue that can create impact and leave a lasting impression.

Man playing a trumpet on a stage in Hall 1 with a DJ playing in front of decks branded Coca-Cola. Digital signage also shows the words 'Coke Studio'

Space for Product Reveals

Whether you're unveiling the latest tech innovation, automotive release, fashion collection, or consumer product, our versatile event spaces can be tailored to showcase your brand in the best possible light. Offering a dynamic setting including custom branding opportunities, ensure your new product makes waves by hosting your product launch at ICC Belfast.

  • Cutting-edge audiovisual equipment
  • Versatile spaces adapted to your needs
  • Expert event support teams
  • Convenient & accessible location
  • Gourmet catering with Hospitality Belfast
  • Exclusive and elegant atmosphere

ICC Belfast is an award-winning venue

  • micebook Awards logo

Solutions for Unforgettable Launches

When you select ICC Belfast for your product launch venue hire, our team seamlessly integrates with yours. Your event objectives become our mission, and we treat your goals as our own as part of our vision to be a luxury product launch venue.

The LED wall is a particular reason we came here. It provides the maximum impact we want to achieve from our messaging and the team supported above and beyond our expectations.

Ian Forrester Head of Marketing, STATSports

Belfast’s amazing energy set the scene perfectly for members to come together and mark SIGBI’s first face to face conference since 2019. ICC Belfast significantly exceeded expectations. Everything from the sustainability credentials to the event production was excellent and I would absolutely recommend the convention centre to fellow organisers.

Joanne Voller SIGBI Conference Liaison, Finance and Sales Officer

Best Choice for Brand Activations

We offer a variety of additional services and facilities to ensure your event exceeds expectations. Our dedicated team of experienced event professionals, cutting edge technology alongside fresh and sustainable hospitality makes ICC Belfast the venue of choice for business events.

Product launches for everyone

Explore our collection of recent event case studies showcasing Association and Corporate clients who have opted for ICC Belfast as their premier choice for venue hire.

View Case Studies

Hire our venue for your next product launch

Submit your details below to tell us a bit more about your needs for product launch venue hire.

Venue Enquiry Form