Changing the menu. For good.
Visit Belfast fended off global competition to take home the 2022 GDS-Movement’s Innovation Award for its pioneering social impact project, Changing the Menu. For Good. beating a shortlist of five destinations that included the Faroe Islands, Helsingborg in Sweden, Valencia in Spain and Washington DC.
Spearheaded by Visit Belfast, the initiative enlisted the help and support of the city’s venues, caterers, and event organisers to help tackle food poverty by directly raising funds and supplies for local food banks and charities. Founding partners include Hastings Hotels, Queen’s University Belfast, Conference Partners International, Crowne Plaza Belfast, Hospitality Belfast, Eventful, ICC Belfast and Titanic Belfast.
The judges felt that Belfast’s Changing the Menu. For Good. was the most scalable, modifiable, and maximally impactful of the top five finalists’ projects.