Shaping Women’s Health at BSGE ASM

Outsourced Events (OE) successfully organised and hosted a dynamic, hybrid two-day event at ICC Belfast, showcasing live-streamed surgeries and cutting-edge technology exhibitions. 

Leading up to the event, OE facilitated eight masterclasses and hands-on training sessions. Key objectives included ensuring profitability, attracting a larger attendance of healthcare professionals, broadening inclusivity and participation opportunities, enhancing engagement for attendees and sponsors, and delivering enriching, education-focused experiences that encouraged peer interaction. OE provided full end-to-end management, covering speaker and logistics coordination, surgery live-streaming, virtual platform setup, onsite registration, branding, data management, abstract handling, and exhibitor support.

Advancing Women's Health 

BSGE’s second annual conference was a hybrid event, with the live event taking place in Northern Ireland's only purpose-built convention centre, ICC Belfast. Following the success of the first ASM delivered in Manchester 2023, OE strived to organise and manage a successful event that not only captivated and involved attendees but also increased inclusivity by offering more opportunities for members to engage and participate.

As event co-ordinators OE organised and managed the scientific and social programmes for the attendees, which consisted of; 

• An opening ceremony
• Evening welcome reception with entertainment at Titanic Belfast 
• Hosting the finish of an annual Endometriosis UK charity cycle ride
• Cutting-edge technology and equipment exhibition, training sessions, presentations, interactive discussions and Q&As
• Live-streamed surgery
• Four social events and a gala dinner and awards ceremony

The 2024 event saw significant increases from 2023:

There were 159 more attendees taking the total to 816 (up 24%), 8 more speakers, 4 more sponsors and exhibitors, 52 added sessions as well as an extra 3 pre-ASM workshops. 

Both the welcome reception and gala dinner had an increase of attendees also. To date 407 delegates have provided feedback, with 95% definitely/most likely recommending the conference to a colleague: 

It’s one of the best organised congress I've been to (and I have been at many), everything was smooth and without any problems. 

"Very nice programme and wonderfully arranged industry area where people could network while having lunch but also see the posters."

The BSGE ASM24 exceeded all expectation with a doubled number of anticipated attendees, increased sponsor and exhibitor participation and a record number of sessions and workshops. 

407 delegates submitted feedback showing a 95% recommendation rate which highlighted the events smooth organisation, high quality content as well as excellent networking opportunities. 

The planning and execution surpassed BSGE’s objectives, contributing to improved clinical practices and patient outcomes. Highlights included:

• BSGE 2024 achieved and exceeded all primary objectives and expectations
• Smooth organisation, high-quality speakers and excellent networking opportunities
• Double the anticipated attendance to over 800 attendees
• Increased sponsor and exhibitor participation
• A record number of sessions and workshops
• Enhanced engagement through the Swapcard app and post-event on-demand content

The highlight for the Outsourced Events (OE) team came when they won ‘Pharma & Healthcare Event of the Year’ at the C&IT Awards 2024. This award is a testament to the hard work and dedication poured into the BSGE ASM 2024, and it reflects OE’s commitment to delivering exceptional event experiences. Being recognised alongside such talented and accomplished professionals in the events industry is a true honour for the team and reinforces OE's leadership in creating impactful healthcare events.

About the Client and Agency

The British Society for Gynaecological Endoscopy exists to improve standards, promote training and encourage the exchange of information in minimal access surgery techniques for women with gynaecological problems.

Originally founded in 1989 by a small group of consultant gynaecologists, the society has since grown to the dynamic, active society it is today, with a membership of over a thousand consultants, trainees, specialist nurse practitioners, GPs and students.

BSGE exists not only to serve its members, but also to promote knowledge and understanding of the endoscopic approach to diagnosis and treatment to our patients, the public and those that form healthcare policy so that we can make a difference to women’s health and wellbeing

Outsourced Events is an award-winning London-based event management agency with a global outlook. We are a team of event experts, providing a range of bespoke event management services. As an agency we embrace our clients' goals and become a part of their team.